Trademark Litigation

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Similar to copyright litigation, when one party infringes upon another party’s registered or common law trademark, the trademark owner with priority in commerce may need to enforce their trademark rights in state or federal court.

Trademark infringement can occur in a number of ways. Besides directly copying another brand’s mark, an infringer might use a mark that is similar enough to evoke confusion among consumers of the product or service. Blurring, dilution, and tarnishment are defined terms that describe how a brand’s trademark can be harmed by infringement.

Trademark litigation is the later stage of enforcement. First, the trademark owner may send a cease and desist letter asking for the infringement to stop. If that is ignored, then the owner may file a civil lawsuit in state or federal court to enforce their trademark ownership.

The Marks Gray team can help you along each step of the way through this process. We can also help you navigate next steps if you receive a cease-and-desist trademark infringement letter.

Testimonials & Reviews

In the grand scheme of things, the Copyright matter that Crystal advised me on was minor, but it was definitely outside of my comfort zone. Crystal was the first person that I thought of, when I realized I needed advice… Should you need advice with any Copyright or Intellectual Property matter, I wholeheartedly recommend that you think of her, too. Thanks for your help, Crystal!

Crystal is a very sweet, professional, and intelligent woman. She makes sure your intellectual properties are fully protected. I am very pleased thus far with MarksGray. Best wishes to you on your continued success. Protect yourself with MarksGray!

As far as I am concerned, all conversations about copyrights and trademarks begin and end with the words, “Crystal Broughan at Marks Gray.”

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