Not long ago, we wrote about the importance of protecting your trademark by sharing the story of Warner Bros. cracking down on vendors selling knockoff Harry Potter products. Today, we bring you another case highlighting similar infringement for a very different...
Trademark
Why Is the NCAA Taking On the Marines?
In any other realm, that is not a question you would be likely to hear, but where intellectual property is concerned, there is no holding back. What is going on? Back in April 2024, the Marines applied to register a trademark associated with "entertainment services."...
When “8s” Collide — The Battle Over Number Recognition
Whether it is the amount of money they earn, their individual stats, or how many championships they have won, numbers are important to professional athletes. One of the most important numbers for many? The one they wear on their jersey — or, as you will see below, on...
In Fireball vs. Firebull, Everyone Wins… and Loses?
Sometimes, trademark confusion battles between brands can start to sound a bit like an elementary school playground fight. Case in point? Bullshine v. Sazerac, which was just decided in both brands’ favor… sort of. Back in 2015, Baltimore-based distiller Bullshine...
INTA’s Annual Meeting: Exciting and Scary Times
Protection of company trademarks and copyrights is becoming increasingly important. This point was driven home to me last week when I attended the International Trademark Association’s (INTA) Annual Meeting in San Diego along with a wide variety of trademark...
Lady Gaga and California Surf Company in Battle Over Who Owns “Mayhem”
About a decade ago, California surf company Lost International received trademark protection for the stylized “Mayhem” logo it uses on merchandise. So, when they learned that Lady Gaga would be using “Mayhem” in conjunction with her new album (it is the name of her...
Jack Nicklaus Can Keep Using His Own Name and Likeness in Business
It is a ruling that initially sounds like a joke: a New York Civil Division Supreme Court Justice has ruled that golfing legend Jack Nicklaus is now free to use his name and likeness in business once again. Why was his ability to use them ever in question? And how did...
Warner Bros. Illustrates Importance of Policing Trademarks with Harry Potter Lawsuit
If you want to stop people who might utilize the marks associated with a brand you own, the first thing you need to do is register those marks with the USPTO. However, your work does not stop at registering your marks – the real deterrent comes when entities police...