Once the trademark application is filed, the state trademark office or the USPTO may refuse to register the trademark for many different reasons (you will receive an “Office Action”). A simple edit to the description of the mark or the goods and services may be requested, or the issue could be bigger or more complex. The trademark owner then has to determine if they want to file a Response to the Office Action or abandon the application. The Response to Office Action takes more time and costs more depending upon the seriousness of the refusal and whether or not there is a chance of ultimately getting the examining attorney to change his/her mind.