Many people assume that they are free to use copyright protected materials as long as they provide the proper attribution for the source of the materials. Unfortunately, attribution is not a substitute for securing permission.
For business purposes, you must obtain permission from the material’s copyright holders or their agents first before you can lawfully:
- Reproduce materials
- Distribute copies of material
- Prepare derivative materials based upon the work
- Display or perform the work publicly
Otherwise, it is infringement, and you may face legal penalties.