Have you ever bought something on Amazon with a brand name that seemed unpronounceable? Perhaps the name’s language of origin was difficult to trace – almost like a string of random letters. That seems crazy, right? Well, this may in fact be the case for some brands...
Who has two ears, two gloves, and lives in the happiest place on earth? Mickey Mouse is one of the most recognizable figures on the planet, and his likeness is owned by Disney. He is a valuable creative and commercial symbol indeed. Since the passage of the Copyright...
What does it mean to infringe upon a business's trademarks? Better Call Saul is an AMC series about how a down-on-his-luck lawyer goes from “ethically challenged” to downright, well, breaking bad, like Walter White in its titular sister series. In its six-year run,...
What happens when rival food ordering application software uses similar names? In the case of Rapid, Inc. and Hungry Marketplace, Inc., the former sues the latter over using a mark they argued would cause a “likelihood of confusion” with their existing mark. With...
In the most recent chapter of a suit brought by Vans against MSCHF – which labels itself as more of an “art collective” than a “company” – and collaborator Tyga, rapper and shoe designer, MSCHF is claiming that their very-similar-to-Vans shoes are protected by the...
In Berkeley, CA, Third Culture Bakery recently released its trademark on the baked good “mochi muffin.” The bakery’s legal representation had sent cease-and-desist letters to several other bakeries in the area that served mochi muffins. Public backlash via social...
This past week, my law firm received documents from the “Patent & Trademark Bureau,” located in Huntington Valley, Pennsylvania, stating that our law firm’s trademarks were scheduled for renewal. The document listed the wrong renewal date and instructed that the...
Once you register a trademark for your business, how guarded should you be over its usage? The answer would seem like a no-brainer: “Always protect your mark!” But it really depends on the size of your business and how your mark draws its power. Authentic Brands Group...